Sports marketing has changed to match the demands of modern sports fans. They want content that's fast, funny, shareable and authentic.

DIgital content now drives fan conversations, viral buzz, brand engagement and measurable results.

The Sports Shorts Awards celebrates this emerging channel of creativity, humour, virality and fan engagement. It's a chance for teams, brands, broadcasters, agencies and creators to show they didn't just understand their audience, they totally got it.